User experience tutorial: Understanding tone and voice | lynda.com

User experience tutorial: Understanding tone and voice | lynda.com

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Voice and tone put you in control of your brand's communication and perception. In this tutorial, explore voice and tone in depth. Watch more at http://www.lynda.com/Web-User-Experience-tutorials/Foundations-UX-Content-Strategy/114880-2.html?utm_campaign=yzQmqUsAVsc&utm_medium=viral&utm_source=youtube.

This tutorial is a single movie from the Foundations of UX: Content Strategy course presented by lynda.com author Patrick Nichols. The complete course duration is 46 minutes and shows how to develop a content strategy to analyze and shape the tone, voice, and visual style for your brand.

Introduction
1. What Is Content Strategy?
2. Building Blocks
3. Getting Started
4. Constituents
5. Tools of the Trade
6. Achieving Success
Conclusion
Category
Lynda Online training websites

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