The Brits 2012 - ITV Creative and Smoke&Mirrors

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Amplifiers, guitars, keyboards, drums and more fly together to form the shape of a Union Jack flag in a cutting-edge promo for ITV, the UK's biggest commercial TV network.

Smoke&Mirrors - http://www.smoke-mirrors.com
- the visual effects, animation, color grading and post production company, teamed up with ITV Creative to bring the flag-shaped piece of art to life for the Brits 2012 awards show - the British equivalent of the Grammy Awards.

Using MAXON's CINEMA 4D software for 3D elements, Smoke&Mirrors collaborated on the epic piece with ITV Creative, and its creative team Director Phil Bolger, Head of Creative Oscar Cariss, and Creative Director Chaka Sobhani.

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CREDITS

Client: ITV Creative
Spot Title: The Brits 2012
Agency: ITV Creative
Director: Phil Bolger
Head of Creative: Oscar Cariss
Creative Director: Chaka Sobhani
Production Co-ord: Charlotte Trotman

Sound: ENVY
Sound Designer: Arge
Producer: Jo Franklin

VFX/Post: Smoke&Mirrors
2D Operators: Dan Andrew, Guillaume Weiss, Ed Kevill-Davies, Jon Foskett, Sofie Ljunggren*
3D Operator: Tim Kilgour
Producers: Annika Ahl&Paula Da Costa
*Nuke Operator

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About Smoke&Mirrors:

Smoke&Mirrors is a highly creative and dedicated visual effects, animation, color grading and post production company providing international excellence, innovation and expertise for the advertising, film and music video industries.

Established in 1995 as the original post boutique, Smoke&Mirrors has since consistently delivered exciting, visually stimulating and contemporary work. With extensive offices in London, New York and Shanghai, Smoke&Mirrors has a superb reputation which is recognized worldwide through our many awards and commendations.

http://www.smoke-mirrors.com

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Category
3D Apps Cinema4D

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