Engine Creative Rolls Out Toyo Tires Ad

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Understanding what makes Toyo Tires the best, and figuring out how to connect with a diverse European market, were key factors that helped Engine Creative - http://www.enginecreative.co.uk - win a 15-way pan-European pitch to produce a high-impact international ad campaign for the tire giant."The advertising campaign shows a Toyo tire being tested, manufactured and engineered by a series of intricate and complex machines that highlight the specific product benefit," explains Matt Key, Managing Director at Engine Creative.

"We photographed the tires and various machines and test environments then modeled these in 3D using CINEMA 4D," continues Matt.

"Recreating everything as a 3D environment in CINEMA 4D allowed the campaign to work seamlessly and in high resolution across media for television, online content and print."

More of Engine Creative's 3D, CGI&animation work: http://www.enginecreative.co.uk/portfolio-tags/3d-cgiMore about Engine Creative's 3D, CGI&animation services: http://www.enginecreative.co.uk/services/3d-cgi-animationAbout Engine Creative
Engine Creative - http://www.enginecreative.co.uk - is an award-winning, independent creative agency that helps forward thinking brands and organisations engage with and build their audience. We are commercially driven and focus on excellence with impact.

We have implemented creative strategies for: The University of Northampton, Toyo Tires Europe and N-Dubz.
We have provided digital marketing expertise for: Tesco, Next and Viking.
We have built global brands for: Universal Music, Ministry of Sound and Renaissance.
We have created engaging and award winning content for: BBC Worldwide, Kaplan and WRAP.

We focus on superb creative output to make great things happen.
Category
3D Apps Cinema4D

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