Engine Creative - Nextà Paris

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From the rooftops of Paris, to a café below, down to the subway, and further down to the rats in the sewer... Visitors to the website of British fashion giant Next can explore the French capital from top to bottom via an interactive Flash movie designed by Engine Creative - http://www.enginecreative.co.uk - with the help of CINEMA 4D.

The online version of Paris was crafted to support the 'Next à Paris' national TV campaign. Engine undertook the ambitious task of recreating the Parisian environment as an interactive Flash movie to encourage customers to view the advert and, ultimately, purchase the products of the high streetretailer online.

Users can 'shop the ad' by clicking on products that are revealed in shop windows as they appear in the advert, or by downloading an iTunes playlist shown on a subway poster.

The task of creating all of the various assets, from the 3D illustration of the building to the sewer complete with rats, was undertaken in CINEMA 4D in tandem with the Flash development.

More of Engine Creative's 3D, CGI&animation work: http://www.enginecreative.co.uk/portfolio-tags/3d-cgiMore about Engine Creative's 3D, CGI&animation services: http://www.enginecreative.co.uk/services/3d-cgi-animationAbout Engine Creative
Engine Creative - http://www.enginecreative.co.uk - is an award-winning, independent creative agency that helps forward thinking brands and organisations engage with and build their audience. We are commercially driven and focus on excellence with impact.

We have implementedcreative strategies for: The University of Northampton, Toyo Tires Europe and N-Dubz.
We have provided digital marketing expertise for: Tesco, Next and Viking.
We have built global brands for: Universal Music, Ministry of Sound and Renaissance.
We have created engaging and award winning content for: BBC Worldwide, Kaplan and WRAP.

We focus on superb creative output to make great things happen.
Category
3D Apps Cinema4D

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