Blind Creates a Magical 3D World for Bright House Networks

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Santa Monica-based Blind - http://www.blind.com - used CINEMA 4D to make four TV spots promoting Bright House Networks' HD digital cable, high-speed Internet and digital phone service bundles for its Orlando, Florida, customers.Using pop-up books and origami for inspiration, Blind created a cast of paper figurines intended to look as if they were made by hand, though they were actually built in 3D.

"We wanted to create the illusion of a hand-crafted world to encompass the Bright House products and brand to make the campaign stand out and engage the viewer," says director Tom Koh, who has been using CINEMA 4D for four years.

Artist: Blind
Country: United States
Home Page: http://www.blind.com
Category
3D Apps Cinema4D

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