Beehive Offers a Glimpse at the Magic Behind Creativity

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New York City-based Beehive's imaginative promo spot goes a long way toward offering a glimpse of what creativity in the making might look like.Using MAXON's CINEMA 4D, they created a "kind of beehive workshop" complete with honey, bees, mushrooms and waterfalls. "We kept thinking about how wonderful it would be to go down into a hole and discover a universe where all kinds of creative stuff is made," said Ada Whitney, the design house'screative director.

Many elements in the Beehive spot were modeled from scratch using CINEMA 4D, and other elements, such as the gramaphone, were purchased as stock and modified. MoGraph was used to help create the lush array of plants.

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