3D Skyscraper and Bold Typography for Tower Heist

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Added 3 years ago by Dylan

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In the action comedy Tower Heist, a ritzy Manhattan apartment tower is the center of attention, playing a major role in the film. Run like a machine and tricked out with all the toys its well-heeled residents expect, the tower's top suite is home to a Wall Street guru whose empire was built on Ponzi schemes that wiped out the pensions of his staff. Out for revenge, they must conquer the building's advanced security systems to get to Shaw.Hollywood design agency The Ether created a new visual of the tower for the film's trailer, using 3D graphics and bold typography to emphasize its importance in the film. The team executed the visual with Maxon Cinema 4D (C4D) and Adobe After Effects.

Watch the titles breakdown: http://www.youtube.com/watch?v=AOqcAOUcUNY

Read the story at Studio Daily: http://www.studiodaily.com/main/news/headlines/How-They-Did-It-Building-a-Skyscraper-and-Setting-Type-for-a-Movie-Trailer_13601.html

See The Ether's reel: http://theetherdesign.com/#/reel/2011_reel/info